Zoe Dyer
Brand Marketing & Strategy Director @NBCUniversal
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WORK HISTORY
Brand Marketing & Strategy Director @NBCUniversal
London, GB
Leading marketing strategy and operational restructure of Davina McCall’s fitness subscription platform. Driving growth via brand partnerships, digital strategy, paid campaigns and optimised UX experience.
EDUCATION
MiniMBA
Executive MBA, Marketing
University of Portsmouth
BA (Hons) Business Studies, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ZOE DYER
What I love about my career is bringing big ideas to life — the kind that cut through, travel globally and genuinely connect with audiences. Whether digital strategy, an award winning 360 marketing campaign or a new brand proposition, I bring consumer insight, creative instinct, marketing strategy and a collaborative way of working, that gets people aligned to deliver powerful commercial rewards.I’ve brought Paddington to life in a magical retail partnership, developed digital strategies that deepened brand engagement, and launched a licensing & merchandising strategy for the UK’s biggest-selling children’s author — unlocking new revenue streams and brand potential. My work has taken me across the world to create standout storytelling, driven growth by opening up new markets, and reimagined core processes to successfully deliver sharper insight, raise the bar on strategic thinking and creative execution. I’m at my best when uniting teams around a clear, shared vision and turning insight into experiences and brand stories that people care about. Connect with me via LinkedIn if you feel I can add value to your brand
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