Zoe Hardaker
Senior Emerging Channels & Strategic Projects Lead (Ecommerce) @Nestlé
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WORK HISTORY
Senior Emerging Channels & Strategic Projects Lead (Ecommerce) @Nestlé
As part of Nestlé’s eCommerce Senior Leadership Team, I lead strategy and delivery across Emerging Channels and Strategic Projects — spanning eB2B (Wholesale, Convenience, and OOH), Quick Commerce, Marketplaces, and Social Commerce.I connect people, platforms, and purpose to create digitally enabled, channel-less commerce experiences that drive growth across Confectionery, Coffee, Food, Dairy, and Infant Nutrition.Partnering closely with senior leaders across the UK, Europe, and Global teams.Highlights- Defined and executed the Emerging Channels strategy, delivering measurable growth in Net Sales, Profitability, and Market Share- Full P&L accountability, with end-to-end commercial ownership and ROI optimisation- Digital Leadership Strategy, embedding eCommerce expertise externally with key customers- UK Digital Shelf Lead — implemented new tracking systems and training programmes to convert insight into action- Global subject matter expert on Emerging Channels — shaping best practice, playbooks, and strategy across markets- Line management of five, focused on development, engagement, and coaching- Champion for the Commercial Apprenticeship Scheme, mentoring future commercial leaders.
EDUCATION
The University of Huddersfield
BAHons, Interior Design
SKILLS
ABOUT ZOE HARDAKER
I’m a commercially driven and customer-obsessed eCommerce leader with over 20 years’…
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