Zoe Hall
Executive Leader in Strategy, GTM & Growth | Co-Founder, Slate & Theory | C-Suite Advisor Across Startups & Fortune 500s
- Role
- Co-founder at Slate & Theory
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Zoe Hall
Zoe Hall is a global strategy and operations executive with 16+ years of experience scaling high-growth tech, venture-backed, and marketing-led organizations. She has launched new business units, built and led teams of 40+, and driven multimillion-dollar growth across North America, EMEA, APAC, and Africa.Most recently, Zoe co-founded Slate & Theory, a boutique consultancy delivering strategy without middle-men; partnering directly with founders, CMOs, and growth leaders to clarify positioning, design go-to-market strategies, and accelerate growth. Previously, she served as Chief Strategy Officer at Incubeta, where she built a Data & Analytics business from the ground up, achieving record profitability and leading teams that delivered impact for enterprise clients including Google, Adobe, DraftKings, and L’Oréal.Zoe’s career spans leadership roles at Antler (global VC & startup generator), 55 | Fifty-Five (data consultancy under You & Mr Jones), and Resolute Digital (subsidiary of Weber Shandwick), where she consistently translated complex challenges into clear, measurable outcomes.She is known for her ability to align strategy with execution, transform organizations in moments of inflection, and deliver impact across both startups and Fortune 500 companies.
Experience
Co-founder
Sep 2023 — Present · Seattle, WA, US
Founded a “non-agency agency” delivering strategy without middle-men; direct access to senior operators who think and execute. Supporting clients across adtech, martech, real estate, consumer, and B2B. Partnering directly with founders, CMOs, and growth leaders to clarify positioning, design GTM strategies, and unlock sustainable growth. Delivering brand positioning, messaging frameworks, GTM plans, and performance execution with measurable business outcomes.
Education
UCL
Master of Science (MSc), Psychoanalytic Developmental Psychology
2010 — 2011
Institute for Integrative Nutrition
Certified Holistic Health Counselor, Integrative Health and Nutrition
2008 — 2009
New York University
Bachelor of Arts (B.A.), Communications & Pre-Law
2005 — 2008
Skills
- Online Advertising
- Web Applications
- Marketing Strategy
- Brand Development
- Public Relations
- Google Analytics
- Project Management
- Digital Media
- Digital Marketing
- Email Marketing
- Marketing
- Social Media
- Digital Strategy
- Marketing Communications
- Project Planning
- Contract Negotiation
- Leadership
- Advertising
- Online Marketing
- Optimizely
- Web Content Creation
- Employee Training
- Google Tag Manager
- Web Content Optimization
- Microsoft Office Suite
- Integrated Marketing
- Youtube
- Social Networking
- Social Media Marketing
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