Zachary D.

About Zachary D.

I help brands grow across every channel that matters — Shopify, Amazon, Walmart, and beyond — by combining data-driven strategy with emerging AI tools that most teams haven\'t figured out yet.With 10+ years of experience in D2C e-commerce and marketplace growth, I specialize in building the systems, roadmaps, and teams that turn traffic into revenue and browsers into loyal subscribers. I\'ve led full website redesigns, built subscription programs from zero, managed developer teams, and launched brands on Amazon, Walmart, Chewy, Petco, and Kickstarter.On the marketplace side, I bring deep hands-on expertise in Amazon Seller Central, Amazon Vendor Central, Amazon DSP, Amazon Marketing Cloud (AMC), A+ Content, Brand Stores, PDP listing optimization, Buy Box strategy, and Subscribe & Save. I know how to reposition products for new audiences — including expanding brands built for one market into entirely new consumer segments.I also work at the intersection of SEO and AI search — building strategies that help brands show up not just on Google, but in AI Overviews, ChatGPT, Perplexity, and Claude. Answer Engine Optimization (AEO) is where I see the next wave of organic growth, and I\'m already building roadmaps around it.Beyond strategy, I lead cross-functional teams, manage agency partners and paid media contractors, and build Looker Studio dashboards that give leadership real-time visibility into what\'s working. I\'ve worked across startups, agencies, and growth-stage D2C brands — and I thrive in environments where you have to move fast and build the plane while flying it.Core expertise: Shopify Plus · BigCommerce · Amazon DSP & AMC · D2C Subscription Growth · CRO & A/B Testing · SEO/AEO · AI-Assisted Development · Looker Studio · Triple Whale · GA4 · Klaviyo · Ordergroove · Marketplace Rebranding · Omnichannel Strategy

Experience

1. Web & E-commerce Manager

   Vetnique

   Jan 2023 — Present

   Leading D2C website strategy, SEO and AI search optimization, subscription growth, and conversion rate optimization for a fast-growing pet care brand. Responsibilities span website development and redesign, cross-functional team leadership, marketplace management, B2B and wholesale web initiatives, and analytics infrastructure. Work closely with developers, agency partners, and internal teams to build and execute a roadmap that spans Shopify Plus, organic search, AI search visibility, and subscription performance.

Education

• Kansas State University

  Bachelor of Arts - BA, Digital Media Journalism and Advertising

  2013

Skills

• Content Marketing
• Project Management
• Copywriting
• Journalism
• Digital Strategy
• Broadcast
• Interactive Advertising
• Online Marketplace
• News Writing
• Video Editing
• Ppc
• Content Development
• Email Marketing
• Video
• Broadcast Journalism
• Social Media
• Content Writing
• Travel Journalism
• Brand Development
• Content Management
• Online Journalism
• Web Content
• Television
• Newsletters
• Advertising Sales
• SEO
• Business Development
• Social Media Advertising
• Digital Marketing
• Business Planning
• Web Content Management
• Storytelling
• Television Producing
• Photoshop
• Advertising
• Media Production
• Multimedia
• Social Media Measurement
• Social Media Marketing
• Online Advertising