Zachary Lafever

About Zachary Lafever

Award-winning global marketing executive and corporate strategist with over 30 years of…

Experience

1. Director of Solutions Marketing Global Strategic Marketing

   Wesco

   Jun 2020 — Present

   In my current role as the Director of Solutions Marketing for Wesco Distribution, I lead the design and delivery of customer-centric marketing solutions for a Fortune 500 organization, generating $21.4B in revenue and employing over staff, with an emphasis on thought leadership, sales enablement, and demand generation. Here, I am accountable for all product marketing functions, from the development of digital/marketing strategies to the adoption of online advertising and social media marketing techniques to drive brand recognition. Finally, I identify new business opportunities through market analysis and close collaboration with a cross-functional team. Executive Impact Grew sales by 17.5% in 2021, achieving $4.9B through innovative omnichannel go-to-market strategies and collaboration with SBU leaders. Conceptualized and developed a framework for an embedded marketing service platform, attracting $30M+ in new co-op revenue annually and fostering stronger engagement with 100 strategic partners.

Skills

• Marketing
• Information Technology
• Data Center Operations
• Vms
• Personnel Management
• Strategic Planning
• Account Management
• Data Center Management
• Virtualization
• Desktop Administration
• Presentation Skills
• Technical Training
• Data Center Design
• Structured Cabling
• Graphic Design
• Psim
• Power Distribution
• Business Development
• Networking
• Cisco Technologies
• Server Administration
• Data Center Architecture
• Technical Presentations
• Noc
• Wireless
• Data Center
• Global Business Development
• Physical Security
• Security
• Access Control
• Das
• Storage
• Consultative Selling
• Marketing Strategy
• Technical Writing
• Process Improvement
• Presentation Development
• Video Over Ip
• Project Management
• Technical Leadership