Zohair L.

WORK HISTORY

ABOUT ZOHAIR L.

Export Sales Executive – Cherradi Fresh (Morocco)Managing international sales, client acquisition, and logistics coordination for Moroccan fresh produce. Responsible for ensuring compliance, and coordinating cold chain logistics. Skilled in negotiating contracts, building strong client relationships, and delivering high-quality products to the UK and European markets.My role is to bridge the gap between Moroccan producers & EU / UK wholesalers, retailers, and distributors, offering Class A fruit that meets strict standards on taste, shelf life, and sustainability.I help my clients secure reliable volumes, maintain product integrity, and respond quickly to shifting consumer demand.I am committed to building long-term relationships with clients. My goal is simple: to deliver exceptional fruit that strengthens the UK & EU’s fresh produce offering and supports sustainable growth for growers abroad.If you’re a wholesaler, retailer, or distributor looking for a dependable partner in berries and fresh fruit, let’s connect.