Zahira Kemp
Marketing & Brand Strategy • Project Management • Consumer Insights • Social Media • Visual Storytelling
- Role
- Marketing Specialist at Altium®
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Zahira Kemp
As a creative Marketing Professional, I offer extensive experience in digital marketing…
Experience
Marketing Specialist
Feb 2022 — Present · Dallas-Fort Worth, TX, US
Interpret data sets from Marketo to better understand customer behavior and use insights to provide feedback to stakeholders on marketing strategies and campaign performance.• Strategize marketing email campaigns from ideation to execution driving alignment with cross-functional teams, including Marketing, Sales, UX/UI, and SalesForce teams, among others. • Lead Altium’s bi-weekly global newsletter to 500k recipients in 7 languages; Decipher newsletter performance to optimize Open/CTR and Link Performance via automated dashboard for senior leadership• Coordinate and facilitate weekly automation team meetings to align email strategy to ensure comm limits are not exceeded; If exceeded, identify which campaigns will have exclusion lists based on email priority
Education
Northwood University - Richard DeVos Graduate School of Management
Master of Business Administration - MBA
Northwood University-Texas
Bachelor of Business Administration (B.B.A.)
The Art Institute of Dallas
Associate of Applied Science (A.A.S.)
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