Vicky S.
Design Researcher @RBC
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WORK HISTORY
Design Researcher @RBC
Toronto, ON, CA
EDUCATION
University of Toronto
Master's degree, User Experience Design
Whitman College
Bachelor’s Degree, Speech Communication and Rhetoric
General Assembly
Certificate, UX Design
Boston Trinity Academy
High School
University of Toronto - Rotman School of Management
Elective , MBA
SKILLS
ABOUT VICKY S.
I am passionate about bringing the user\'s voice into the product development cycle to ensure that what we are building truly meets the user\'s needs and wants. I love to help different teams identify problems during discovery research, translate user pinpoints into comprehensive research questions, mentor non-UXers on best practices of getting unbiased data, and collaborate with tightly-knit teams.I combine curiosity and empathy in understanding human behavior, by practicing mixed methods in my research as I analyze both quantitative and qualitative data. I love helping teams succeed by employing a data-driven approach that prioritizes outcomes over outputs. I am at my happiest when I am empowering users, empathizing with their experience, and helping unlock their motivations through active listening and unbiased research methods. Specialties: Primary & secondary research, questionnaire/survey/interview design, ethnographic research, recruitment plan, usability testing, sampling, data analysis and presentation (report writing, graphics/slide decks/ highlight videos creation), and statistics, competitive landscape, benchmarking, conjoint study, market sizing estimation, social media content creation and management, product launch campaign
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