Ziyaudeen M
Senior Data Analyst @Omnicom Media India
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WORK HISTORY
Senior Data Analyst @Omnicom Media India
Bengaluru, IN
In my role as a Senior Data Analyst at Analect, the data and analytics division of Omnicom Media Group, I leverage SQL, Python, and advanced reporting frameworks to analyze large-scale media and campaign data, delivering insights that drive performance optimization and data-backed marketing decisions. I design scalable analytical workflows to track cross-channel effectiveness, campaign efficiency, and performance KPIs across digital ecosystems.Collaborating closely with cross-functional and client-facing teams, I build and maintain interactive dashboards that provide real-time visibility into campaign health, audience performance, and media spend allocation. My work focuses on improving reporting accuracy, accelerating insight generation, and identifying optimization opportunities that enhance marketing efficiency.By combining analytical rigor with business-focused storytelling, I help translate complex datasets into clear, actionable strategies that improve decision speed, operational transparency, and overall campaign effectiveness.
EDUCATION
Bannari Amman Institute of Technology
Bachelor of Engineering - BE, Electronics and Instrumentation Engineering
ABOUT ZIYAUDEEN M
Product Analyst with 4+ years at Tata Consultancy Services, helping cross-functional teams turn data into decisions. I specialize in defining product KPIs, analyzing feature performance, and delivering insights that shape strategy and user outcomes.Hands-on with SQL, Python, Tableau, and Jira, I build dashboards and metrics frameworks that monitor adoption, retention, and process efficiency across complex systems. My experience spans A/B testing, funnel and cohort analysis, and experimentation design, ensuring product improvements are backed by evidence, not intuition.Certified in AWS Cloud, Tableau Desktop, and Business Analytics, with a B.Tech in Electronics & Instrumentation Engineering. Passionate about connecting numbers to narratives and enabling data-driven growth through clear, actionable insight.
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