Zita Knappe
Growth Project Leader @White Marketing
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WORK HISTORY
Growth Project Leader @White Marketing
Berlin, DE
Own acquisition strategy and performance across paid channels (Google Ads, Meta, Microsoft Ads, LinkedIn, TikTok, and more)* Work directly with founders and C-level teams on growth and ROI* Lead audits, account restructures, and scaling initiatives* Define KPIs, tracking, and reporting frameworks* Translate strategy into execution with clear priorities* Mentor junior consultants and coordinate freelancers* Strong ownership over results
EDUCATION
University of Applied Sciences and Arts Dortmund
Bachelor of Arts in Marketing, Marketing and Communication
ABOUT ZITA KNAPPE
Struggling with rising ad costs and unpredictable returns? We help D2C brands boost profitability, without burning AdSpend on tactics that don’t move the needle.We\'ve worked with 150+ of companies and founders, helping them leverage performance marketing to generate incremental revenue and achieve sustainable growth.What sets us apart is our focus on transparency and data.We build an infrastructure that enables us to iterate faster by understanding precisely which efforts are bringing the best results, always focusing on maximising RoAS while cutting CAC.If you\'re looking for a partner with the experience, tools, and methodology to transform your Performance Marketing efforts, we’d love to discuss how we can help. Let’s connect and explore how our approach can work for your business.\'We have only been working with WHITE consulting for some time. So far, we are very satisfied. In addition to a good know-how in the field of Facebook performance marketing, multilingualism and creative design, the communication is very good and discussed is implemented very quickly.\'Marc ZuberCEO at FitnFemale\'By rebuilding the funnel and bringing stability, White Marketing helped us develop a strong foundation for scaling.\'Aiste JuiknaiteVP Digital and Growth at lCatterton\'It’s like having an outsourced in-house team. We were not doing a thorough job with our Advertising; by working with White Marketing on new campaigns, ideas and testing generated a big boost for our revenue.\'Kristian RauhalaCEO at H2O
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