Zinia Dutta Gupta

About Zinia Dutta Gupta

Results-driven Digital Marketing Specialist with over 12 years of extensive expertise…

Experience

1. Team Manager - Paid Social Us & Ca

   dentsu

   Apr 2023 — Present · Mumbai, IN

   Conducted in-depth analysis of social media metrics to identify trends, opportunities, and areas for optimization.• Demonstrated expertise in managing social media campaigns across Meta, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, and Reddit.• Led and mentored a high-performing team of 35 social media associates, fostering a results-oriented work environment. • Collaborated closely with clients to develop and implement effective social media strategies.• Managed campaign budgets, monitored performance metrics, and optimized campaigns to maximize ROI.• Successfully recruited, onboarded, and developed team members, ensuring optimal performance and skill enhancement.• Implemented efficient team management strategies, including task delegation, performance reviews, and regular team meetings.• Spearheaded the execution of social media campaigns across beauty, technology, automotive, retail, and finance for UK, US & CA clients.• Utilized data analytics tools like Google Analytics, Tableau, and Power BI to gain valuable insights into campaign performance.• Developed data-driven strategies to improve campaign effectiveness and achieve client objectives.• Proficient in handling billings and reconciliations using Prisma.• Ensured accurate reporting and analysis of campaign performance.• Developed innovative social media strategies to drive brand awareness, engagement, and conversions.• Successfully addressed challenges and identified opportunities to optimize campaign results.

Education

• West Bengal University of Technology, Kolkata

  M.C.A.

  2006 — 2009

• Patha Bhavan

  10 + 2

  2000 — 2002

• University of Calcutta

  B.Sc.

  2002 — 2006

• Holy Child Girls' High School

  10

  1987 — 2000

Skills

• Website Promotion
• Google Analytics
• Sem
• Social Media Optimization (Smo)
• Image Editing Using Adobe Photoshop
• On-Page Optimisation
• Google Adwords
• Modification of Website Source Page Using Html
• Physics
• Search Engine Optimization (SEO)
• Off Page Optimization
• Google Webmaster Tools
• Blog Writing
• Google Adwords Keyword Tool
• Setting Up Google Apps for Business
• Sms Marketing
• Web Marketing
• Pay Per Click (Ppc)
• Team Management
• Social Media Marketing
• Page Creation and Basic Modification Using Wordpress Template
• Email Marketing
• Online Reputation Management
• SEO
• Smo
• Ppc
• Digital Marketing
• Online Marketing
• Summary of News Writing
• Management