Zineb Darkouch
Senior Specialist, Innovation Marketing @DHL
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WORK HISTORY
Senior Specialist, Innovation Marketing @DHL
Troisdorf, DE
Marketing, Communication & Event campaigns - DHL Innovation Center (Europe & MEA regions)- Responsible for driving the Innovation, Trend Research and Thought Leadership marketing approach for DHL on behalf of and for DHL Customer Solutions and Innovation, in Europe and MEA regions - Develop annual marketing goals and roadmap within multi matrix stakeholder environment based on the agreed strategic direction - Develop strategies and conventional and innovative Marketing concepts in support of our marketing goals and oversee their implementation Key Highlights- Developed and successfully delivered the marketing strategy for the launch of the DHL Mobile Innovation Center in Dubai. It included: a new messaging, visual identity, new communications approach with a focus on video & content marketing - Created and developed the concept; and delivered the \"MEA Innovation Center Grand Opening\" event with +99% customer satisfaction and with record-breaking Media coverage for DHL CSI in the MEA region- Developed and managed the Communications strategy of a 24h digital event:\"DHL Logistics & Supply Chain Summit\", from creation to implementation across internal, external, global, and regional channels - Developed the global messaging and visual identity of an Innovation Event concept, and successfully rolled-out the campaign in Sub-Saharan Africa (South Africa, Ghana and Kenya)- Delivered the marketing campaign for the flagship CSI Innovation publication Logistics Trend Radar 6.0 (Social campaign “Organic & Paid”, Social Advocacy, Email campaign, PR)
EDUCATION
CPGE Errazi
Business/Managerial Economics
ENCG-SETTAT
Master's degree, Marketing & Sales
ENCG-SETTAT
Bachelor Level, Business/Managerial Economics
ABOUT ZINEB DARKOUCH
Passionate and energetic Marketing & Communications Specialist, with experience in effectively managing marketing projects and campaigns from conception to completion. Record of accomplishment in creating, overseeing, and implementing successful marketing campaigns aimed at supporting the strategic priorities of the business. Possess excellent communication, organizational, and interpersonal skills combined with a proven ability to manage multiple internal and external stakeholders at a global and a local level.
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