Zinah Haj
Senior Media Specialist @Chappellroberts
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WORK HISTORY
Senior Media Specialist @Chappellroberts
Lead paid search strategy across portfolio spanning real estate, healthcare, and education (including but not limited to - Brookfield Residential, Florida Cancer Specialists (McKesson))-Develop cross-channel reporting automations to streamline performance tracking across search, social, and display-Own development of testing frameworks to guide strategic experimentation, measure impact, and scale successful initiatives-Translate performance data into clear, actionable insights and testing strategies across platforms-Partner closely with clients and internal teams to align media strategy with business goals and performance KPIs
EDUCATION
University of South Florida
Master's degree, Business, Management, Marketing, and Related Support Services
University of South Florida
Bachelor of Science - BS, Advertising
ABOUT ZINAH HAJ
Digital Marketing and Paid Search/Shop Strategist with a demonstrated history of working with retail and ecomm clients. Proficient in paid search buying platforms - Google Ads + Editor, Bing Ads + Editor, and SA360.Goodreads:
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