Zihan Liu
Performance & Trend Project Manager Assistant @Coty
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WORK HISTORY
Performance & Trend Project Manager Assistant @Coty
Paris, FR
EDUCATION
ESSEC Business School
Master in Management, Grande École
Communication University of China
Bachelor of Arts - BA, communication
The University of Hong Kong
Summer School, Creative Industries
University of Missouri-Columbia
Bachelor of Arts - BA, non-degree joint program, Journalism
Sciences Po
Summer School, Media and Politics
ABOUT ZIHAN LIU
I am a marketing enthusiast who merges business analytical expertise from my current studies at ESSEC BS with creative storytelling skills honed through a background in media & journalism. I have hands-on experience in product marketing, content creation, campaign development, brand partnerships, consumer insights, and crisis management across FMCG, beauty, and fashion sectors.I’m now actively seeking a marketing apprenticeship starting in September 2026, where I can leverage my expertise and skills to drive innovative, consumer-centric solutions and contribute meaningfully to a dynamic team.
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