Ziggi Ziegler
Global Analytics & Measurement
- Role
- Global Account Executive at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Ziggi Ziegler
A POSITIVE OUTLIERI am different. I know this from delighting my clients and moving up quickly within my organization and working across a range of very diverse clients and teams. I differentiate myself because I have an exemplified best practice ability of turning a complex data analysis into an easy to digest story. I attribute my success to my observation skills and ability to understand actions (not numbers) are the end goal, and additionally, by conveying ‘what’s in it for them’ to each stakeholder in the room, ensuring improvements are made and the true value of the analysis is realized. I am a positive outlier because in addition to delivering clarity & action, I bring an infectious, enthusiastic energy to my peers that has enabled me to build strong, loyal teams. My strengths lie in radiating my analytic curiosity & extroverted personality with those around me to derive & deliver optimization opportunities that hit a company’s bottom line in a way people enjoy and understand.My latest passion anchors in exploring the world\'s vastly growing datasets through machine learning models. There are unlimited untapped opportunities in this field across industries and my experience in application as well as education have taught me that equipping leadership with the mindset that thinks like a data scientist is the singular factor that determines the success of machine learning or data science initiatives, and has little to do with the team. Curiosity of one\'s own 1P datasets paired with a deep understanding of ML can deliver true incremental value and accelerate an organization to break away from the pack and ensure future success.
Experience
Global Account Executive
May 2024 — Present · San Francisco, CA, US
Lead and deliver against global entertainment client partnership,+100M in revenue annually.Coordinate with local markets & cross functional partners to help drive adoption of latest AI product innovation to support advertising on Google & Youtube.Accelerate client\'s adoption of leaning into 1P data, establishing privacy durable measurement, creating foundational datasets to deliver actionable analytics that lead to advertising efficiency and broader measurable impacts.Growing measurement of video effectiveness capabilities and action of audience uncovering through AI.Lead film, gaming global search interest data integration & insights project across top 200 markets.
Education
School of Positive Psychology
Graduate Diploma, Positive Psychology
2013 — 2014
University of California, Berkeley
Machine Learning
2020 — 2020
Miami University
BA, Mathematics & Statistics
2002 — 2007
University of Cincinnati Carl H. Lindner College of Business
MS, Quantitative Analysis
2009 — 2010
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