Zibby Keaton
Senior Director of Corporate Communications at Perforce
- Role
- Senior Director of Corporate Communications at Perforce Software
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Zibby Keaton
I build corporate brands that resonate with executives, support enterprise growth, and scale across complex organizations.My work transcends business outcomes, emerging trends, and customer needs. That’s where complex stories become clear, and where corporate marketing can actually move the needle.Over the last several years, I’ve launched and led a corporate marketing function at a portfolio company with over 20+ products and employees, guiding a rebrand that introduced a single, unifying brand to show up more clearly—and more credibly—to IT decision-makers and large enterprises.I partner closely with executive leadership, product, sales leaders, and marketing teams to shape narratives, set innovative agendas, and translate broad portfolios into stories that resonate with executive audiences.A core part of my work is executive thought leadership. I’ve developed a proprietary approach to building executive profiles that blends business priorities, industry trends, and personal passions—helping leaders uncover points of view that are both original and authentic. I act as a strategic advisor and coach, turning ideas into measurable influence.I thrive at companies with a strong, compelling mission—especially those that put people at the center of their technology and which are genuinely innovating for the better. I’m motivated by work that asks not just what we’re building, but why—and how it improves the lives of customers.If you believe brand is a growth lever, executive voice is a competitive advantage, and that technology should ultimately serve people, we’ll probably work well together. If you need someone to help with complex portfolio stories, we should talk too
Experience
Senior Director of Corporate Communications
Apr 2026 — Present · Portland, OR, US
Education
University of Oregon
BA, Journalism, Art History
2004 — 2008
Skills
- Corporate Communications
- Social Media
- Social Media Marketing
- Adobe Creative Suite
- Marketing
- Public Relations
- Media Relations
- Event Planning
- Advertising
- Press Releases
- Media Planning
- Strategic Communications
- Blogging
- Editing
- B2b
- Corporate Blogging
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