Ziba Ghassemi

WORK HISTORY

EDUCATION

ABOUT ZIBA GHASSEMI

Ziba is Vice President of Design at Unibail-Rodamco-Westfield, a global creator and operator of sustainable destinations that connect people and communities through meaningful shared experiences. As an architect committed to making impactful contribution to advancing diversity, engaging communities, and advocating for good design, she serves as President on the board of Architecture for Communities Los Angeles (ACLA), AIA-LA.In her role at URW, she is recognized for her expertise in shaping the overarching vision of projects through the art of storytelling, which inspires, unites, and guides collaborative efforts across disciplines. This process transforms visionary ideas into tangible realities with the help of an internal team of multi-disciplinary experts. Ziba fosters an investigative and explorative approach rooted in the historical, cultural, and ecological identity of projects. This approach explores strategies that promote green-living, well-being, and a sense of connected community. She firmly believes that best solutions emerge from diverse participation. The dynamic design solutions that result from her guidance and collaboration with cross-disciplinary thinkers, local architects and experts are highly relevant and responsive to their communities. These solutions also offer the flexibility and versatility needed to meet future demands. She has led the experiential design of airport terminals across the country, including LAX Tom Bradley International, LAX Terminal 1, 2, 3 and 6, Chicago O’Hare International and Boston Logan Terminal C. Her current projects involve the transformation of shopping malls into sustainable destinations that foster community connections through mixed-use development, urbanization projects and the adaptive reuse of existing structures.