Ziad Paracha
Vice President, Revenue & Growth @Crescendo Cloud
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WORK HISTORY
Vice President, Revenue & Growth @Crescendo Cloud
Responsible for all up revenue for Crescendo Cloud and executing the revenue growth strategy across direct sales, channel, and marketing.• Set and own revenue targets, forecasting, pipeline health, and performance metrics.• Establish repeatable sales playbooks, sales enablement, and performance KPIs.• Drive new customer acquisition, upsell/cross-sell, and renewals to meet ARR/MRR goals.• Oversee growth marketing strategy including demand generation, performance marketing, and lead nurturing.• Develop and scale partner and strategic alliance programs (tech, channel, reseller, referral) and define partnership tiers, revenue targets, and joint go-to-market plans.• Build scalable partner programs to drive indirect revenue and market reach.• Collaborate on co-marketing, co-selling, and joint solution development with strategic partners (Microsoft).• Drive alignment between sales, marketing, and revenue operations for full-funnel visibility.
EDUCATION
University of Calgary
Bachelor's of Business, Business Administration and Management, General
University of Calgary
Bachelor of Science (B.Sc.), Sciences, General
Haskayne School of Business
Bachelor of Commerce (B.Com.), Accounting
SKILLS
ABOUT ZIAD PARACHA
With over 15+ years of experience in B2B sales, business development, and strategic leadership, Ziad is a trusted partner and advisor for clients seeking to leverage the power of Microsoft solutions. As the Vice President of Revenue & Growth at Crescendo Cloud, Ziad leads a team of sales professionals who deliver exceptional customer value and satisfaction across diverse industries and markets. In addition to Sales, Ziad is also responsible for Partnerships, Marketing, Presales, GTM Operations, supporting Recruitment and building the Corporate Strategy.Ziad\'s passion for sales excellence is driven by his strategic vision, market insight, and customer-centric approach. He excels at creating and executing innovative sales strategies that align with customer needs and goals, resulting in increased revenue generation and market penetration. He also fosters long-term client relationships by providing tailored solutions, proactive communication, and outstanding service. Ziad\'s leadership style is based on inspiring and empowering his team members to achieve their full potential, while cultivating a culture of collaboration and accountability. Ziad is always eager to learn new skills, embrace new technologies, and adapt to changing environments, ensuring that he and his team are always equipped with the tools and knowledge needed to propel Crescendo Cloud forward.
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