Zi Wang
Associate Professor of Marketing @IÉSEG School of Management
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WORK HISTORY
Associate Professor of Marketing @IÉSEG School of Management
EDUCATION
University of Oxford
Certificate, Advanced coaching
University of York
M.sc in global marketing
University of Nottingham
P.hD, Marketing
ABOUT ZI WANG
Hi, I’m Dr. Wang Zi — a professor in marketing at a leading French business school, with research expertise in consumer behavior, well-being, and cross-cultural marketing.My academic work focuses on how identity, emotions, and cultural structures shape the way people consume, connect, and express themselves across markets and media in the AI era.Beyond academia, I am building a narrative platform that merges insight with expression — where women’s intellectual presence, lived experiences, and soft power are turned into cultural capital.I’m open to interdisciplinary collaborations in research, content co-creation, speaking engagements, or any initiative that bridges marketing insight with authentic storytelling.“”“”“”
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