Zi Deng

About Zi Deng

Passionate about data-driven marketing and media analysis, I specialize in digital market research, media strategy, and advertising analytics, with a keen focus on consumer behavior, digital media, and the automotive industry.With diverse working experiences across digital marketing, public relations, and product & tech communication, I have developed a deep understanding of both client-side (Party A) and agency-side (consulting/4A) dynamics, enabling me to craft strategies that drive measurable impact.I bring a strong data analytics skill set, proficient in R, Python, SPSS, and Excel, alongside expertise in data visualization using SQL, Tableau, Power BI, and Looker Studio. My experience extends to social media metrics analysis (Hootsuite, heatmaps), research design (experiments, surveys, ethnographic interviews), and UI/UX tools (HTML, CSS, WordPress, Figma). Additionally, my background in creative media (Photoshop, Premiere) equips me with a well-rounded approach to storytelling through data and visuals.I am committed to leveraging data-driven insights to optimize marketing performance, enhance media strategies, and decode consumer behavior. My goal is to continue growing as a marketing and media analyst, contributing meaningful insights that shape impactful marketing decisions.“Never stop learning—embrace every opportunity ahead.\"

Experience

1. Global Sales Manager

   Insta360

   Nov 2025 — Present

   North America Market

Education

• University of International Relations

  Bachelor's degree, Communication

• Peking University

  Certificate , Business Administration and Management, General

• Boston University

  Master of Arts - MA, Emerging media studies