Zhongyun Deng

About Zhongyun Deng

12+ year industrial experience in data analysis, predictive modeling, and business intelligence; specialized in all lines of business in marketing, such as media acquisition, campaign design, tagging and tracking, market research etc. Lead a team to cover all analytic requests from marketing department, covering media acquisition, marketing campaigns design, tracking and reporting, market research, and all other data related requests. Professional Economics Ph.d training, focused on econometrics, strong knowledge of advanced statistical principles, such as regressions, simulations, univariate and multivariate analysis, clustering, time series, decision tree, survival, Bayesian, PCA, SEM, and experiment design etc. Extensive experience with large data sets and data manipulation; proficient in SAS, SQL and R, experienced in Python, Angoss, SPARK, very familiar with Cloud environment, including AWS, Azure, Hadoop etc, experienced in data visualization tool, such as Tableau and Spotfire; strong ability in Excel and PowerPoint, good at creating and presenting reports and analytics. Strong oral and written communication skills, excellent interpersonal skills, worked closely with numerous external partners, including Accenture, Deloitte, Neustar, Ogilvy, Equifax, TeraData, etc.

Experience

1. Director of Analytics & Martech

   Noom

   Aug 2024 — Present · New York, NY, US

Education

• Purdue University

  Exchange Study, Asian American Literature

  2005 — 2006

• University of Missouri-Columbia

  Doctor of Philosophy (PhD), Economics

  2006 — 2012