Zhongping Gao
Senior Director, Data Science at Edelman Financial Engines
- Role
- Senior Director, Data Science at Edelman Financial Engines
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Zhongping Gao
15+ years extensive experience in solving critical challenges in leading global banks using machine learning (random forest, xgboost, etc.) and deep learning (neural networks, etc.) models• 7+ years leadership and people management experience in machine learning and artificial intelligence• Proficient in Python, SQL, Spark, SAS • Extensive experience in cloud computing services: Amazon aws and MS Azure• Certified Financial Risk Manager (FRM); Passed CFA Level I• Keynote speaker in high-impact international financial conferences
Experience
Senior Director, Data Science
Feb 2022 — Present · Boston, MA, US
Leading data and analytic strategy innovation (i.e, customer targeting, omni-channel, and segmentation) for workplace and wealth management business, which is managing 300B assets across over 1.3M customers.• Established and leading a team of data scientists and data engineers to develop and deploy AI/ML solutions on cloud to optimize customer experiences, and to support revenue generation:o Real-time Online Engagement. Customized marketing messages automatically pops to targeted customers, based on real-time machine learning model predictions. It is to maximize the conversion rate of existing customers into full-service customers. A/B testing results show 26% increase on conversion rate and 68% increase on funded amount per conversion with this new solution.o Personalized Marketing Campaigns. Helped marketing team better understand and interacted with customers’ financial journey, from their first paycheck through retirement. A suite of machine learning models was developed for better personalized campaigns using in-house financial/behavior and 3rd-party data, including segmentation models and recommender systems.o Next Best Action for Planners: Implemented LLM solution analyzing historical Salesforce client interactions and financial profiles to generate comprehensive meeting preparation documentation, reducing preparation time by 50% while improving client retention and existing customer inflow (ECI)o Document Authorization Automation: Developed LLM-powered system for automated authorization document review and validation, delivering 1,200 hours/month in operational savings with enhanced compliance accuracyo Call Center Analytics Platform: Built comprehensive ML/LLM solution analyzing call reasons, sentiment, and agent performance with automated summary generation. Delivered executive dashboard for trend analysis and planner-facing summaries to enhance client conversion strategies
Education
Michigan State University - Eli Broad College of Business
Certification in Business Management and Communication Skills
Michigan State University
Master, Industrial Mathematics
Michigan State University
Master, Statistics
Skills
- Analysis
- Financial Risk
- Actuarial Science
- Financial Modeling
- Quantitative Analytics
- Basel Ii
- Statistics
- Sas
- Analytical Skills
- Teradata
- Spss
- Credit Risk
- Statistical Modeling
- Time Series Analysis
- Analytics
- Matlab
- Predictive Modeling
- Sql
- Ccar
- Risk Management
- Scorecard
- Actuarial
- Sas Programming
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