Zhixuan Qi

About Zhixuan Qi

I thrive at the intersection of creativity and analytics in the world of digital marketing. Currently at Wefluens in Los Angeles, I\'ve taken on the challenge of leading paid media campaigns for an AI Management client. By leveraging insights from data analysis, I’ve been able to optimize ad performance significantly—maximizing ROI while collaborating closely with influencers to enhance brand visibility. It\'s rewarding to see how strategic decisions translate into real-world results. Outside of work, I\'m pursuing a Master’s degree at Teachers College, Columbia University which fuels my desire to merge communication with education effectively. When I\'m not deep into analytics or crafting strategies, you might find me volunteering or exploring tech innovations that shape our digital landscape. If you\'re interested in discussing digital marketing strategies or collaboration opportunities—feel free to reach out via email: z•••••@tc.columbia.edu! I\'d love to connect and explore how we can leverage insights together. Skills: Performance Marketing | Paid Media Strategies | Digital Marketing Analytics | Audience Segmentation | Content Marketing | SEO Optimization

Experience

1. Performance Marketing Intern

   Wefluens

   Jan 2025 — Present · Los Angeles, CA, US

   Key accomplishments include:• Optimized omnichannel advertising strategy and budget allocation to maximize reach, engagement, and conversion efficiency.• Improved paid search performance by systematically A/B testing ad creatives and refining keyword strategies, reducing CPC by 8% and increasing ROAS by 20%.• Delivered data-driven insights through performance analysis and timing strategies, driving a 25% increase in social media engagement.Skills: Performance Marketing, Paid Media Optimization, Data Analysis, Market Research, Audience Segmentation.

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Communication and Media Studies

• Bard College at Simon's Rock

  Associate's degree, Liberal Arts and Sciences, General Studies and Humanities

• Teachers College, Columbia University

  Master's degree, Communication & Education

  2025