Zhihan Chen
Data Science Manager @Ekimetrics
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WORK HISTORY
Data Science Manager @Ekimetrics
London, GB
Demonstrated strong account and project management through leading 20+ marketing measurement projects, specialising in Marketing Mix Modelling currently managing a team of 10+ covering over 20 markets in EMEA and LATAM regions for a client account since November 2023 Organised 30+ trainings covering technical to soft skills as the Head of Training in the London Office; created and ran face-to-face Marketing Mix Modelling training content covering modelling best practices and media knowledge for all new joiners
EDUCATION
University of Warwick - Warwick Business School
Master's degree, Management
University of Warwick
Bachelor's degree, Economics
ABOUT ZHIHAN CHEN
Data Science and Marketing Strategy Manager at EkimetricsOver 6 years of experience in Marketing Mix Optimisation and Marketing EffectivenessHelping clients to go deeper than just understanding what are their most efficient media channels by looking at Social Media platform mix, long vs short duration of TV & VOD ads, static vs dynamic Display, most efficient keyword group for PPC
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