Zahra Hessari
- Role
- Data Scientist at Babylist
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Zahra Hessari
With over 15 years of experience in marketing and CRM lifecycle strategy, and analytics…
Experience
Data Scientist
Jun 2022 — Present
Delivering insights across growth/CRM teams. Support the CRM team in reporting and analytics needs for email and push notification campaigns. Perform analyses on AB tests, measuring impact of crm campaigns on key kpis such as conversion rates, registry adds or shopping revenue. Identify and create strategic plans to solve for data quality issues. Investigate anomalies in data, identifying bugs and recommendations for fixes.
Skills
- Marketing Strategy
- Netezza
- Teradata
- Customer Relationship Management (Crm)
- Sales
- Management
- Microsoft Excel
- Sas
- Analytical Skills
- Forecasting
- Microsoft Office
- Marketing
- Sql
- Retail
- Customer Insight
- Unix
- Strategy
- Pricing
- Analysis
- Crm
- Analytics
- Data Analysis
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