Zhenya Yevgen Naydonov
Analyst, Intelligence Strategy @Havas Media Network
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WORK HISTORY
Analyst, Intelligence Strategy @Havas Media Network
Нью-Йорк, NY, US
Client: Opella (formerly Sanofi Consumer Healthcare)12 Portfolio Brands: Allegra, Gold Bond, Dulcolax, IcyHot, Aspercreme, Zantac 360, Nasacort, Unisom, Selsun Blue, Cortizone-10, Xyzal, ACT
EDUCATION
Pace University
Honors BBA, Digital Marketing & Business Analytics
Adelphi Academy of Brooklyn
High School Diploma
ABOUT ZHENYA YEVGEN NAYDONOV
As an Intelligence Strategy Analyst at Havas Media Network, I leverage tools such as Google Cloud Data Processing, Microsoft Power BI, Kantar, Pathmatics, YouGov, MARS, and MRI-Simmons to conduct competitive market and audience research within the consumer healthcare sector. The core of my role involves working with large-scale datasets million observations) to deliver monthly, quarterly, and annual market reports that guide strategic planning and media investment decisions.With an Honors BBA from Pace University in Digital Marketing & Business Analytics, I bring a data-driven approach to market & consumer insights research.Prior to joining Havas, I gained experience in consumer insights, media research, paid social & campaign performance analysis, web analytics, CRM marketing, corporate communications, email marketing, and organic SEO. I’ve applied these areas of experience across industries like healthcare, publishing, urban planning consulting, corporate communications, and electrical manufacturing, as well as through the American Advertising Federation’s National Student Competition focused on the CPG sector client.I’m passionate about using research to uncover insights that matter and excited to keep growing my career in the research & media sector.
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