Frank Chen
Consumer Research | Market Startegy | Behavioral Science
- Role
- Consultant at The Value Engineers
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Frank Chen
Frank is a data scientist partnering with global consumer brands like PlayStation…
Experience
Consultant
Feb 2023 — Present · San Francisco, CA, US
PlayStation: explored and defined the hallmarks of the PlayStation experience to guide how PlayStation engages with consumers beyond the console• Starbucks: developed a strategic framework for deploying reusable programs across APAC markets• Sony Honda Mobility: identified and profiled the target segment for its first premium electric vehicle, AFEELA, as part of its go-to-market strategy in the US• AI Personal Assistant: segmented early adopter of GenAI based on their multi-LLM use cases, task management preferences, and perceptions of hyper-personalization to guide product development
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