Zheng Xu

WORK HISTORY

EDUCATION

ABOUT ZHENG XU

Hi, I\'m Zheng.I help ambitious entrepreneurs expand internationally by bridging cultures, building strategic networks, and implementing AI-powered growth strategies. FROM SHANGHAI TO HAMBURGIn 2001, I left Shanghai for Germany without speaking a word of German. That journey taught me something powerful: the greatest opportunities emerge when different worlds connect authentically.Today, as Co-Founder of Expanding Together, I use that insight daily—helping European companies succeed in Asia, Asian brands thrive in Europe, and entrepreneurs everywhere scale with clarity and confidence. WHAT I DO→ Cross-Cultural Business Strategy (Europe ↔ Asia)18+ years helping premium European brands enter China and facilitating high-value partnerships. I navigate the cultural nuances and relationship dynamics (Guanxi) that determine success.→ Strategic Networking & Premium EventsI design curated business experiences where meaningful connections happen. Small groups. Real conversations. Partnerships that drive growth.→ Practical AI ImplementationI help entrepreneurs adopt AI workflows that actually work—from content creation to international communication. Efficiency without losing humanity. EXPANDING TOGETHERWith my co-founder Pascal, we\'ve built a growth ecosystem for entrepreneurs- Expansion Academy - Learn what works- Strategic Meetups - Connect with the right people- Partner Network - Execute with supportOur philosophy: Learn. Connect. Make it happen. LET\'S CONNECT IF YOU\'RE- Expanding your business between Europe and Asia- Building strategic networks that drive real ROI- Implementing AI for international growth- Looking for a speaker on cross-cultural businessDM me or visit: in Hamburg. Working globally.