Zharina Pelea
Senior Web Experience Manager @Deel
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WORK HISTORY
Senior Web Experience Manager @Deel
San Francisco, CA, US
Own Deel’s web experience as a core product surface, accountable for strategy and execution across acquisition, education, product discovery, trust-building, and conversion at global scale.Partner cross-functionally to deliver scalable web roadmaps, experimentation systems, and launches that improve pipeline quality, user understanding, and decision-making.
EDUCATION
CXL
CXL Certified Optimizer
Ateneo de Manila University
Bachelor of Arts (BA), Economics Minor in Development Management
St. Paul College of Pasig
High School Diploma
Ateneo Graduate School of Business
Master of Business Administration (MBA)
NZIE (New Zealand Institute of Education)
Diploma in Applied Business, Major in International Marketing
SKILLS
ABOUT ZHARINA PELEA
As a Senior Growth & Optimization Manager with an MBA and 10 years of experience in CRO & Experimentation, I bring an entrepreneurial mindset, a bias for action, and strong analytical skills to drive measurable growth. I thrive on solving complex challenges through experimentation, user-centered design, and data-driven strategies that align business goals with user needs.I’ve worked across diverse industries, including SaaS, e-commerce, travel, financial services, and professional services and others, leading experimentation programs for global brands like Microsoft, Air New Zealand, and TaylorMade Golf. These efforts have contributed to an estimated $15–$20M in incremental revenue and shaped my approach to driving growth- I excel in fast-paced environments, staying calm and focused to make thoughtful, strategic decisions- I turn data into actionable insights and narratives that inspire alignment and deliver results- I constantly push boundaries and refine strategies, knowing there’s always an opportunity to achieve more- I value collaboration as a cornerstone of success—aligning teams unlocks the best opportunities.I’m always eager to meet new people, hear fresh perspectives, and explore innovative solutions to business challenges.
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