Yuchuan Colin Z.
Product & UX Designer | Human Factors & Hardware Design
- Role
- Product Design Lead at Brezi Coffee
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Yuchuan Colin Z.
Hi! I am an interdisciplinary Product & UX Designer with a background in Industrial Design (Pratt Institute, BFA) and Human-Computer Interaction / UX Design (University of Michigan, MSI). My experience spans consumer electronics, IoT, XR, and enterprise platforms, where I led projects such as the China Mobile CMS redesign, the Brezi Coffee cold-brew machine (winner of iF, A’Design, and IDA awards), and KISS consumer products. Skilled in interaction design, information architecture, user research, Figma component libraries, and high-fidelity prototyping, I specialize in creating user-centered solutions that balance usability, aesthetics, manufacturability (DFM), and business impact through cross-functional collaboration.
Experience
Product Design Lead
Jan 2024 — Present · US
Designed and launched over 10 innovative consumer products, applying a mixed-methods research approach to gather insights that shaped the product vision, resulting in a 12% increase in customer satisfaction- Collaborated closely with cross-functional teams, including marketing, engineering, and product management, to ensure designs were aligned with business objectives, supporting scalable product growth and reducing time-to-market- Optimized products‘ core features to balance user value and development efficiency, reducing manufacturing costs by 7.2% without compromising user experience.
Education
University of Michigan - School of Information
Master of Science in Information, UX Design & Research
Pratt Institute
Bachelor of Industrial Design - BID, Industrial and Product Design
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