Zeeshan Hamayun
Global Head - Partnerships & Marketing @Gamecentric.Io
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WORK HISTORY
Global Head - Partnerships & Marketing @Gamecentric.Io
Dubai, AE
Spearheaded Web3 growth initiatives, scaling the user base from to over in just three months through targeted acquisition strategies.• Orchestrated global PR and media efforts, earning high-impact coverage that positioned GameCentric as a category leader in gaming and Web3 innovation.• Designed and executed multi-channel marketing campaigns to drive awareness and adoption of key products including the GCVC token, non-custodial wallet, and integrated marketplace.• Forged strategic alliances with top-tier brands, influencers, KOLs, and industry partners to amplify reach and credibility across core markets.• Built and implemented go-to-market frameworks aligning product, brand, and promotional strategies for new feature rollouts.• Produced educational content, hosted AMA sessions, and managed community-driven social media campaigns to inform and activate both Web2 and Web3 audiences.• Utilised data-driven insights to track KPIs, optimise campaign performance, and enhance user acquisition, retention, and LTV.• Led international event strategy-planning, hosting, and participating in expos and branded activations to elevate brand equity and secure sponsorships.• Served as a global spokesperson for the platform, representing GameCentric at high-profile conferences and summits.• Played a key role in fundraising efforts, helping secure over $1 million in strategic investment to fuel platform growth and expansion.
EDUCATION
Fernwood Comprehensive School
GCSE's, 11x Subjects: 5x Grade A* and 6x Grade A
Bilborough 6th Form College
A Levels, Chemistry [A] | Biology [A] | Mathematics [A] | Computer Science [B]
University of Leeds
Human Anatomy & Life Sciences (Phase 1 Medicine), Medicine
ABOUT ZEESHAN HAMAYUN
Global Head of Partnerships, Marketing & Growth | Former CMO (Web3 & Blockchain)| Business Development Strategist | Brand Builder With over 15 years of experience spanning blockchain, Web3, professional services, and emerging tech, I’ve led high-impact marketing, growth, and partnership strategies across global markets. Currently driving global expansion, token adoption, and user acquisition as the Global Head of Partnerships, Marketing & Growth, I’ve also served as Chief Marketing Officer for a Layer 2 blockchain, where I led the go-to-market strategy and token launch of a crypto ecosystem backed by high-profile stakeholders. Prior to entering the blockchain space, I held leadership roles such as Head of Business Development for a major UK national law firm, where I spearheaded digital transformation initiatives for both public and private sector clients, including the UK Government. Core Strengths: • Strategic Partnerships & Global Growth • Token Launch Strategy & Ecosystem Development • Content Marketing, Brand Positioning & Community Growth • B2B & B2C Go-To-Market Campaigns • Web3, AI, Blockchain, and Crypto Strategy • Digital Transformation & Business Development Passionate about merging innovation with impact, I help build scalable brands and high-performing ecosystems across both traditional and decentralised markets.
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