Zlata G.

About Zlata G.

Marketing Leader + Creative Strategist | Driving Growth at the Intersection of Brand, AI, and Demand GenWith 10+ years of experience, I’ve partnered with global and local brands across SaaS, CPG, eCommerce, lifestyle, and public sector—crafting integrated campaigns that fuel revenue growth and brand impact.My career began with immersive activations that ignited my passion for storytelling and design. Today, I pair that creative foundation with data-driven insights to build GTM strategies, optimize funnels, and lower acquisition costs while keeping brand at the center.I’ve led initiatives for Fortune 500s, high-growth SMBs, and agencies, known for blending strategic vision with hands-on execution. My strengths lie in aligning cross-functional teams, simplifying complex goals, and introducing innovative practices that differentiate brands and scale customer loyalty.I believe authentic brands are built from within, through creativity, transparency, and purpose, and I thrive in environments where collaboration sparks meaningful impact.Thank you for taking the time to explore my journey. I look forward to connecting with forward-thinking professionals and brands!Growth Strategy | Brand Strategy | Marketing Communications | Demand Generation | AI-Powered Marketing | B2B Marketing | B2C Marketing | Digital Media | Revenue Operations | Product Marketing | Go-to-Market (GTM) Strategy | Campaign Management | Art & Graphic Design Direction

Experience

1. Director of Marketing, Americas

   AudioCodes

   Jul 2024 — Present · Los Angeles, CA, US

   As the Marketing Director for the Americas at AudioCodes, I bridge the gap between technology, brand marketing, and sales enablement, ensuring our solutions reach the right audience with the right message. My role revolves around driving demand, building strategic go-to-market initiatives, and empowering our sales and channel partners with the tools they need to succeed- Lead integrated marketing strategies across content, digital, events, and partner enablement to amplify our presence in the Unified Communications, CX & AI-driven voice technology space- Develop and execute go-to-market campaigns for solutions like Voca CIC, Meeting Insights, Live Platform, and MTRs, ensuring alignment across sales, product, and customer needs- Champion sales enablement by crafting ICPs, discovery call frameworks, and playbooks to help sales teams have more meaningful conversations- Elevate channel marketing with targeted programs that increase engagement, drive partner success, and grow our brand in the ecosystem- Optimize marketing performance through data-driven insights, refining content strategy, and improving campaign effectiveness.I\'m passionate about bringing creativity and strategy together to create compelling narratives that resonate with our customers and partners. Always looking to collaborate and innovate—let’s connect!

Education

• OCAD University

  Digital Media

  2018 — 2018

• UCLA

  Design Communication Arts, Graphic and Web Design

  2019 — 2020

• Langara College

  BBA, Marketing Communications

  2007 — 2012

Skills

• Public Speaking
• Product Marketing
• Brand Awareness
• Video Blogging
• Copywriting
• Client Relations
• Campaign Management
• Experiential Events
• Sponsorship
• Customer Service
• Market Research
• Makeup Artistry
• Press Releases
• Microsoft Office
• Sales
• Media & Entertainment
• Digital Marketing
• Event Planning
• Marketing Strategy
• Social Media Marketing
• Blogging
• Supervisory Skills
• Event Management
• Management
• Public Relations
• Crm
• Media Relations
• Team Leadership
• Internal & External Communications
• Social Media
• Leadership
• Marketing
• Marketing Communications