Zeynep Esin
Head of Product @Banyan
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WORK HISTORY
Head of Product @Banyan
Seed stage online community of meditators with expert teachers- First product hire at seed stage; built the product function, roadmap, and processes from scratch; managed 1 designer and led 3 engineers- Multiplied annual revenue by 2.5x and reduced month-on-month member churn from 22% to 9% through continuous iterations on session formats and membership offerings- Fully redesigned the web app in line with a new brand identity and created a design system to streamline product development- Led company-wide business strategy and operations: clarified company vision, drove the strategic planning of leadership team, introduced and led OKRs, managed key metrics reporting, ran all key team meetings, defined company values, and implemented a performance review system.
EDUCATION
Washington University in St. Louis
B.S., Major in Systems Science and Engineering, Minor in Psychology
Robert College
High school
SKILLS
ABOUT ZEYNEP ESIN
Product leader (VP Product / Head of Product) with 13 years of experience scaling marketplace, SaaS, HR tech, e-commerce, media, and wellness products from seed to growth stage. Led 12 complex web and mobile products—many from concept to scale—often as the first product hire. Known for clarifying company vision and product strategy, deeply understanding users, driving revenue and retention, and building diverse, high-performing teams. Brings cross-functional leadership in strategic planning, KPI/OKR reporting, execution acceleration, performance systems, and shaping company culture. A mindfulness meditation teacher since 2018, leads with a people-centered, purpose-driven approach grounded in growth, integrity, and compassion.
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