Zeyaur Hashmi
Digital Marketing, MarTech Solution, Marketing Analytics, Adobe Professional , Branding , Business Analytics, Product Development, Marketing Operations
- Role
- Vice President (Programme Manager) at eClerx
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Zeyaur Hashmi
I am a marketing, MarTech and analytics leader with over 17 years of experience in leveraging data and technology to create value and impact for businesses and customers.My core competencies include marketing technology, digital marketing analytics, process improvement, Customer Journey Design, campaign strategy and management, product analytics, and customer value management. I have successfully implemented and optimized various customer journeys, marketing platforms and tools, such as Google Analytics, Adobe Campaign, AJO, Adobe Experience Platform, Adobe Analytics, Salesforce, and Marketo, to measure and improve the performance and ROI of digital marketing initiatives. I have also designed and executed innovative campaigns and experiments that increased user acquisition, conversion, and retention rates across multiple channels and segments. Additionally, I have applied advanced analytical techniques, such as machine learning, statistical modeling, and A/B testing, to generate actionable insights and recommendations that informed product development, pricing, and personalization. I am passionate about driving growth and innovation for TIFIN and its customers through data-driven marketing and product strategy.
Experience
Vice President (Programme Manager)
Nov 2023 — Present · Mumbai, IN
Serve as a MarTech and Adobe consultant, bridging the gap between clients and the company. • Develop effective solutions tailored to client needs, enhancing overall project outcomes. • Collaborate with cross-functional teams to ensure seamless project execution and client satisfaction.
Education
Edexcel Foundation (UK)
Higher National Diploma in Computer Engineering, Computer Science
2002 — 2005
Simplilearn Alumni
Certification, Social Mobile Analytics and Cloud
Delhi University
IT Engineering, Information Technology
2001 — 2005
Global Human Peace University
Doctor of Philosophy - PhD, Digital Communication and Media/Multimedia, Social & & Law
Indian Institute of Technology, Kharagpur
Statistical Modelling for Data Analysis, Statistics
2013 — 2013
CRISIL
Infrastructure Financing, Infrastructure Finance
2011 — 2011
Indian Institute of Management Ahmedabad
Master's degree, Business Administration and Management, General
2009 — 2010
Chennai University
Doctorate, Social , Law & Digital
Chennai University
Doctor of Philosophy - PhD, Digita Marketing
NIBM Institute
Master of Business Administration - MBA, Digital Communication and Media/Multimedia
Asean Online Education AOE
Certification, Machine Learning and Business Economics
Bharati Vidyapeeth
Master of Economics
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