Jesus Leyva

Live Action Director Marketing Creative Studios @The E.W. Scripps Company

Atlanta, GA, US

Leads production of integrated marketing solutions to elevate network-brand partnerships. Works with client brands to create visually compelling, customized segments, spots, and content aired exclusively on ION’s top-ranking broadcast and digital platforms. Guides all creative from concept through pre/post-production, managing a multimillion-dollar budget and crew of up 45 staff. Acquired 2021 by E.W. Scipps Network. Partners with leadership on creative direction, production processes, and budgeting. Guides client pre-production meetings to translate briefs into high-impact concepts, scripts, and storyboards. Collaborates with client agency partners to ensure cohesive branding across all creative work. Manages casting agency relationships to source talent. KEY PROJECTS: Directed and produced over 200 national broadcast commercials for diverse advertising partners – Dominos, Pizza Hut, P&G Bounty, Lysol, Pepsi Tostitos, Minute Maid, DirecTV, Little Caesars, Geico, Hershey’s, Smirnoff, Rakuten, Macy’s, Kraft Oscar Meyer, Liberty Mutual, Acqua Panna.

San Diego State University-California State University

BA, Psychology