Nicole Zern

About Nicole Zern

At Staples, my role as Marketing Operations Manager in the Email and SMS domain is where I apply my expertise in campaign management and AI-driven personalization strategies. Our team\'s collaborative efforts have significantly enhanced promotional campaigns, ensuring they resonate with our target audiences and deliver measurable value.Leading with a data-centric approach, we\'ve leveraged Optimove and Attentive technologies to optimize customer engagement. My dedication to project management and marketing metrics is reflected in the successful oversight of our promotional email and SMS programs, as well as in the growth and development of my two direct reports.

Experience

1. Marketing Operations Manager, Email and Sms

   Staples

   Nov 2021 — Present · Framingham, MA, US

   Oversee all promotional email and SMS programs while partnering closely with Promotional Strategy and Customer Marketing teams on targeting and testing- Identify opportunities and implement personalization within promotional campaigns- Use AI-powered writing tools to enhance the personalization of emails and generate more value- Coordinate & disseminate email campaign performance data & optimization recommendations on a weekly basis- Play a crucial role as a stakeholder in managing the relationship with Optimove, our CDP/ESP provider, and Attentive, our SMS provider- Regularly utilize Workfront to monitor project progress and guarantee timely completion of deadlines- Manage two direct reports and two contractors to ensure flawless project management and program execution, continuous improvements, and professional developmentAccomplishments- Assessed and audited our current state email production process to find efficiency gains and areas of automation – successfully developed new process to align 3 separate workflows, which decreased our process time by 50% and decreased errors by 80%- Drove 35% increase in sales and 50% increase in margin YoY with a 40% decrease in circulation YoY during our 2 biggest sales driving weeks of the year for 2022

Education

• Emmanuel College (Boston)

  Bachelor of Arts, Business Administration

Skills

• Email Marketing
• Event Planning
• Social Media Marketing
• Data Analysis
• SEO
• Public Speaking
• Editing
• Public Relations
• Marketing
• Advertising
• Powerpoint
• Microsoft Excel
• Indesign
• Nonprofits
• Management
• Event Management
• Social Media
• Spanish
• Google Analytics
• Photoshop
• Customer Service
• Microsoft Word
• Microsoft Office
• Sales
• Facebook
• Illustrator
• Research