Hugo Z.
Bilingual Digital Marketer | Email Marketing | Petco
- Role
- Crm - Email Marketing Campaign Analyst at Petco
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
Experience
Crm - Email Marketing Campaign Analyst
Dec 2019 — Present · San Diego, CA, US
Develop email marketing campaigns using Salesforce Marketing Cloud- Responsible for technical execution and deployment of Petco Wellness, Petco Preventive Care, Petco Insurance, Petco Vital Care, ad-hoc, journeys, promotional, transactional, and triggered email messages - Create segmentation of customer audiences for optimal targeting of all communications- Manage creative and production planning and scheduling process to ensure on-time deliverability of emails- Build personalization elements using HTML, SQL queries, and Ampscript- Coordinate quality assurance, marketing calendars, and briefs with e-commerce team, marketing managers, and other cross-functional teams to deliver relevant and accurate communications
Education
SRH Hochschule Heidelberg
Business and Marketing in Europe
2013 — 2013
San Diego State University-California State University
Bachelor of Science (B.S.)
2009 — 2013
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