Zeqing Hu

Gtm Designer, Growth & Go-to-market @Manulife

Toronto, ON, CA

Established the institutional GTM design foundation at Manulife Bank Marketing team by developing user-validated templates (pitch decks, bilingual emails and sales collateral), reducing compliance review cycles by 30%. Created a scalable sales enablement toolkitaligning stakeholders from strategy to execution — spanning firm-level playbooks, branded merchandise, and AODA-compliant PDFs to ensure accessibility and regulatory compliance in customer-facing materials.• Led the bank’s first Asian Segment Roadshows across Canada (Vancouver, Calgary, Toronto) targeting HNW prospects. Directed the overall creative strategy and end-to-end event execution, achieving a 60% advisor engagement lift and driving 141% sales growth (+$31M incremental revenue) in the Asian market.• Collaborated with developers and product owners to architect email automation journeys for 30k+ advisors using Figma and Salesforce Marketing Cloud. Designed and launched an RRSP/TFSA deposit email campaign, increasing product sales by 36% in Q1 2025.• Regularly conducted A/B testing and user experience validation using UserTesting across multiple projects, enabling data-driven design decisions and continuous optimization of digital assets and campaigns.

OCAD University

Bachelor's degree