Zephaniah Bharathi
Product Marketer with expertise in enterprise platforms, branding, strategy, and GTM.
- Role
- Product Marketer at Zoho
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Zephaniah Bharathi
5+ years in B2B IT management, handling marketing operations and brand management for…
Experience
Product Marketer
Jul 2019 — Present · Chennai, IN
As part of the marketing team, I drive brand positioning and messaging strategies for our ITSM suite. I spearhead marketing campaigns that resonate with IT management audiences, significantly boosting brand awareness across key channels. Also, I collaborate with top research firms, including Gartner and Forrester, and represent the brand at international ITSM conferences, where I share thought leadership on emerging trends of the ITSM domain like the ‘Digital Employee Experience.’ Further, I handle GTM launches, support region-specific marketing efforts of our partner, and optimize digital ad strategies for a better ROI.
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