Zenith Roy

About Zenith Roy

I’m Zenith Roy — a strategic Account Director, Marketing Consultant, and Plus-size Social Media Influencer/Content Creator with over 7+ years of diverse experience driving growth across B2C and B2B brands, agencies, and digital platforms.With a strong foundation in Marketing Communications, Account Management, and Digital Strategy, I specialize in crafting high-impact campaigns and content ecosystems that accelerate brand visibility and business performance. My core expertise spans:1. Client Servicing & Stakeholder Management2. Brand Strategy & Campaign Planning3. Social Media Marketing & Influencer Marketing4. Content Creation & Marketing5. SEO, SEM, Affiliate & Performance Marketing6. Public Relations & Digital Reputation Management7. People Management & Operations8. Corporate Communication & Project ManagementI can seamlessly integrate AI tools into digital marketing strategies, leveraging various AI platforms and AI-driven analytics to deliver smarter, high-performing campaigns.An alumna of IIM Calcutta, I bring the analytical rigour of business leadership paired with hands-on experience in creative storytelling, photo/video editing, and AI-enhanced content creation.Coming from a Computer Science Engineering background, I also hold technical expertise in:1. Application Development & SDLC Management2. Cloud Platforms (AWS, GCP), UI/UX Design, WordPress3. QA, Deployment & Agile Project ManagementI’ve successfully led cross-functional teams, managed influencer networks, and delivered data-driven strategies for top-tier clients in sectors like Banking, Finance, Fashion, Technology, F&B and Lifestyle. As a former Toastmasters executive leader, I’m also a passionate communicator and public speaker. Let’s connect if you’re looking for someone who can blend creative vision with analytical thinking and deliver measurable marketing impact.

Experience

1. Account Director

   Qrius Formerly The Indian Economist

   Jul 2024 — Present · Bengaluru, IN

   As the Account Director at Qrius Creative Labs, I lead the end-to-end delivery of strategic content and audio-visual projects within the Banking, Financial Services, and Insurance (BFSI) domain. I serve as the primary liaison between our clients and internal teams, ensuring seamless communication, precise understanding of requirements, and timely execution of deliverables. I work closely with a cross-functional team comprising writers, designers, and video production partners to bring high-quality campaigns to life. I have successfully managed and overseen projects for leading financial institutions, including ICICI Bank, Kotak Mahindra Bank, Motilal Oswal 360 Research, Taural India, Bajaj Allianz Life Insurance, Bajaj Broking, Mirae Asset, and IndusInd Bank. My role demands strategic oversight, creative coordination, and operational excellence—ensuring our clients receive solutions that align with their brand vision and business objectives.

Education

• Kendriya Vidyalaya

  12, Computer Science

  2004 — 2015

• RCC Institute of Information Technology

  BTech - Bachelor of Technology, Computer Science

  2015 — 2019

• Indian Institute of Management, Calcutta

  EPDSMMS, Executive Programme on Digital and Social Media Marketing Strategy