Zena Velasquez

About Zena Velasquez

Strategic Learning & Development Program Manager with 13+ years of experience…

Experience

1. Consultant

   Blackfin Cloud Services

   Oct 2015 — Present

   Delivered project management and content development expertise for large-scale software development and implementation projects, focusing on Microsoft Dynamics CRM/365 and other custom platforms- Managed end-to-end projects for public and private sector clients, ensuring timely delivery, scope alignment, and exceptional client satisfaction- Produced high-quality marketing and instructional videos, taking projects from concept to completion, including scriptwriting, recording, editing, and publishing- Designed and delivered live, virtual, and onsite training sessions for end-users and trainers, driving successful adoption of new software systems- Authored user manuals, technical documentation, and blog posts to simplify complex software processes and enhance user engagement- Strategically managed social media platforms and implemented marketing campaigns, increasing brand visibility and customer outreach- Redesigned website UX and content for improved client navigation and engagement- Worked with high-profile clients, including Microsoft, Los Angeles Unified School District, and NYC Department of City Planning, delivering tailored training and instructional content- Excelled in remote and independent work settings, effectively managing multiple projects and priorities simultaneously

Education

• University of Wisconsin-Stout

  Bachelor of Science, Professional Communication and Emerging Media

  2008 — 2011

Skills

• Salesforce.com
• Interviews
• Newsletters
• Microsoft Office
• Technical Writing
• Powerpoint
• Social Media
• Facebook
• Copy Editing
• Adobe Creative Suite
• Research
• Customer Service
• Social Networking
• Indesign
• Editing
• Photoshop
• Leadership
• Time Management