Zena Martin

About Zena Martin

Zena is an experienced Board member, internationally savvy Marketing Communications Advisor, Diversity, Equity & Inclusion (DEI) expert, and philanthropist. Zena led Corporate Marketing, Internal and External Corporate Communications, and Public Relations, in addition to creating global communications strategies for leading brands in their sectors such as: Microsoft, Gillette, and The BBC. In her role leading PR agencies, Firefly Paris and Hill & Knowlton subsidiary, piranhaKid, during times of significant change management, Zena mastered how to navigate crises, articulate purpose, manage stakeholder relationships & communications, and strategically manage corporate reputation and brand. As an entrepreneur, Zena owns a successful Olive Tree People Waterless Skincare & Haircare business, which just achieved 1900% growth in the US and launched in several European countries, due to that success. She has built an expanding, global sales team that continues to achieve growth by educating people about Waterless Beauty and enabling them to test the products for 365 days. Zena has been a civic and commercial leader for over two decades, by adding demonstrable value to several nonprofit and corporate Boards, with her Marketing Communications, DEI and Governance expertise. Example roles include: smaller, local/national ones such as being Co-President of The Colorful Arts Society, Inc, and Board member and Interim Chair of Places for People, a UK multifaceted real estate firm; or global ones, such as Board Director for Hill & Knowlton or the Association of Junior Leagues International. Zena brings her valuable expertise to nonprofits as a donor and volunteer, which she has been doing for over three decades. Examples include: paying for private school education for a young woman from the Bronx; helping to build a home in Portugal, through Habitat for Humanity; raising thousands of Great British Pounds for UK charities, by completing walking 26.2-mile, marathons; and launching a free children’s storytime YouTube Channel Miss Zena Reads®

Experience

1. Business Owner

   Olive Tree People Inc

   Jul 2024 — Present · US

   Am currently built an expanding direct-selling, e-commerce skincare business with Oliveda / Olive Tree People, an organic/clean, waterless Skincare and Haircare Brand in North America, that the Beauty Editors love! Our products are created to EU standards, and our primary ingredient is Hydroxytyrosol, which is derived from Olive Trees in Spain.In less than two years, we have surpassed $2 million in daily sales.Through this life-changing business, women and men, of all ages, races and socio-economic backgrounds, can find more time to spend with family & friends, gain financial freedom, and get skin that literally GLOWS.

Education

• The Hotchkiss School

  High School

• Amherst College

  BA, Political Science

Skills

• Market Research
• Team Leadership
• Strategy
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Business Development
• Advertising
• Press Releases
• Start-Ups
• Creative Direction
• Corporate Communications
• Strategic Communications
• Public Speaking
• Marketing Communications
• B2b
• Crisis Communications
• Diversity
• Business-to-Business (B2b)
• Recruiting
• Social Media
• Corporate Social Responsibility
• Leadership
• Training
• New Business Development
• Management