Zena Ricks-Smith

About Zena Ricks-Smith

Extensive experience in marketing communications and market strategy. Patient Recruitment/Biopharmaceutical and Healthcare Marketing. A well-rounded skill set that includes Digital Marketing Strategy, Branding/Awareness, Search Engine Marketing (SEM), Online Marketing, Search Engine Optimization (SEO), Copywriting, Audience Research & Analysis, Web Analytics, Media Buying & Planning, Public Affairs, Internal Communications, Social Media, Media Relations, Crisis Communications, Press Releases, Social Marketing, Social Commerce, Mobile Marketing, Podcasting and Creative Layout/Design. Skill set is balanced out by successful work experience in print, online, direct mail, email, creative design and target audience research.Specialties: Patient Recruitment, Patient-Centric, Health care Marketing, Pharmaceutical Marketing, Medicare & Medicaid, Population Heath, Value-Based Care, Accountable Care Organizations, Traditional Marketing, Inbound & Outbound Marketing, Content Development, Email Marketing Campaigns, Pay-Per-Click (PPC), Google Adwords, Google Analytics, Social Media Marketing (Facebook, Twitter, Pinterest, YouTube, Instagram, etc.), Marketing Automation, eBooks, Infographics, Print advertising, Project Management, Clinical Trial Management, Patient Recruitment and Retention, Patient Education, Advertising, Health Care and Pharmaceutical Marketing, Social Media, Search Engine Optimization(SEO), Content Marketing, Strategic Communications, Focus Groups, HIPAA Compliance, Copy Editing, Management, Exhibit & Conference Management, Legal research, Protocol Writing, Risk Evaluation and Mitigation Strategies (REMS).

Experience

1. Managing Director, Equitable Clinical Research

   Real Chemistry

   Jul 2024 — Present · Washington, DC, US

Education

• Red Bank Catholic

  College Prep

• Temple University

  Bachelor of Arts, Communications & Media Arts

Skills

• Medicare
• Public Relations
• Social Media Roi
• Media Relations
• Marketing Communications
• Program Management
• Pharmaceutical Industry
• Biotechnology
• SEO
• Patient Recruitment
• Strategic Planning
• Press Releases
• Copy Editing
• Marketing
• Patient Education
• Email Marketing
• Value Based Care
• Sem
• Facebook Marketing
• Focus Groups
• Social Media
• Ctms
• Pay Per Click (Ppc)
• Content Marketing
• Project Management
• Strategy
• Strategic Communications
• Direct Mail
• Community Outreach
• Healthcare
• Graphic Design
• Mobile Marketing
• Clinical Trials
• Hipaa
• Social Media Measurement
• Event Management
• Digital Strategy
• Social Media Marketing
• Public Health
• Marketing Strategy