Zena Obeidallah
Marketing Analyst, Hilton Co-Brand at American Express
- Role
- Marketing Analyst, Hilton Co-brand at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Marketing Analyst, Hilton Co-brand
May 2023 — Present · New York, NY, US
Led and managed the execution of the Hilton Honors Business Card refresh, launching 100+ multi-channel assets that generated $4.3M+ in revenue and new accounts-Spearheaded and launched a new referral channel targeting business owners, expanding acquisition opportunities and opening a strategic growth lever-Own end-to-end campaign delivery for ongoing (BAU) and limited-time offers (LTOs), collaborating with Hilton, legal, creative, and analytics teams to ensure seamless execution — directly contributing to over new accounts.
Education
Rutgers Business School
Bachelor's degree
2016 — 2020
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