Zelor Logan-Massaquoi
Founder, Outside the Box Craft Vendor Solutions🔹Creative Marketing Project Manager🔹Field & Territory Management🔹Event & Experiential Marketing Strategist
- Role
- Field Marketing Specialist at Sourced Craft Cocktails
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Zelor Logan-Massaquoi
Marketing Project Manager | Territory Manager | Field Marketing Lead | Client and Brand Growth Strategist | Experiential Marketing & Live Events | Tradeshows & Conventions | Brand Ambassador Lead Dynamic, versatile, and results-driven marketing leader with deep experience across field activations, territory management, multi-market brand activations, and client-facing campaigns. Adept at managing strategic partnerships, supporting sales and growth teams, and leading on-the-ground operations that drive measurable results. Skilled at translating brand strategy into local impact, maintaining strong relationships with clients and stakeholders, and solving problems in real time. Recognized by peers and superiors alike for a people and process-first mindset, detail-oriented planning, and a hands-on approach to every project. Keen at applying creative and analytical approaches to drive continuous improvement while upholding quality standards. Skilled in identifying potential challenges and implementing effective solutions. Excels in mentoring, training, and empowering teams to achieve superior performance.Over a decade into my career, I\'m proud to share that I\'ve helped companies: Powerfully position brand identity, messaging and product lines to key internal andexternal audiences Build anticipation and brand awareness through genuine connections and interactions in the field Increase volume of middle and bottom-of-funnel leads in various sales pipelines Enable sales to improve velocity, win rates Uncover opportunities, risks, and confidently influence innovative business decisionsTo view my full resume and portfolio, please visit: https://otbmarketing.work
Experience
Field Marketing Specialist
Aug 2020 — Present · Austin, TX, US
Key Accountabilities: Brand Marketing• Executing B2C brand marketing and experiential event duties for Pernod Ricard USA brands within on-premise and off-premise chain and independent locations, including grocery stores, liquor stores, festivals, trade shows, education seminars and other experiential/ brand awareness activations, campaigns and events, boosting client brand visibility • Identifying brand trends and key business drivers, presenting information to program stakeholders and making recommendations based on consumer feedback and event analytics• Building strong industry relationships, enhancing brand awareness, sales, and market credibility Operations• Support Operations Leads at high-profile live events, contributing to the success of event through building and striking diverse footprints, leading, training, and coaching brand ambassador teams through product education seminars, and liasoning with potential B2B prospects for the agency
Education
Texas State University
Master of Business Administration - MBA, Business Administration and Management, Computer Information Systems
2017 — 2020
Austin Community College
Project Management Continuing Education Program, Project Management
Grand Canyon University
Bachelor of Science in Justice Studies, Social Sciences
2014 — 2017
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