Zeljka Basic

Growth and Strategy Director @Croozer Gmbh

Cologne, DE

My responsibility is to develop, implement, and optimize growth strategies across both D2C and B2B channels (retailers and distributors). As this is a newly established function, my role involves both architecting a data-driven growth strategy and building the underlying infrastructure, systems, and culture necessary to support and scale it. This is achieved through- Defining high-level growth goals and translating them into data-backed, channel-specific objectives.Design and implementation of scalable processes across marketing, sales, eCommerce, and Customer Success departments to achieve the said goals- Creating robust frameworks (methodologies and tools) for data management (the essential basis for data-driven growth strategies)- Comprehensive understanding of market dynamics (trends, competitors, etc.)- Systematic profiling of end consumers and business partners through funnel positioning and scoring techniques, defining their journey and applying appropriate activities (lead nurturing, customer acquisition and retention, cross-selling and upselling), processes, sales and communication channels and messages - summed up in a variety of tailor-made tactics and campaigns- Setting up monitoring frameworks to evaluate the effectiveness of the abovementioned campaigns and doing performance-based optimizations- Identifying fresh business opportunities and revenue streams: customer segments, sales channels and partnership models- Cross-Departmental Project Management. Ensuring that all stakeholders are aligned and working coherently toward a shared strategic goal.