Zeldrick Martin
Senior Performance Marketing Manager @Atlanta Falcons
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WORK HISTORY
Senior Performance Marketing Manager @Atlanta Falcons
Atlanta, GA, US
Own revenue generation strategy across ticketing and subscription initiatives, driving 73% YoY growth in season ticket sales leads and 43% increase in season ticket revenue through data-driven activation.Lead lifecycle and customer journey activation using CDP-powered segmentation and personalization, aligning paid media, audience strategy, and fan engagement to maximize LTV.Manage and mentor paid media team members while partnering cross-functionally with data, analytics, and commercial stakeholders to align marketing execution with revenue goals.
EDUCATION
Spring Arbor University
Bachelor's degree, Business Marketing
Arizona State University
Master's degree, Digital Audience Strategy
SKILLS
ABOUT ZELDRICK MARTIN
Revenue-focused growth marketing leader with 13+ years of experience driving revenue, subscription, ticketing, and digital product revenue through data-driven customer journeys and performance marketing. Proven people manager with 5+ years leading high-performing teams and owning end-to-end lifecycle strategy across acquisition, engagement, retention, and monetization. Experienced in Global performance media, CDP-powered personalization, subscription marketing, lead and revenue generation, with a track record of turning fan data into measurable revenue growth.
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