Zelal A.
Full Professor of Marketing @Cologne University Of Applied Sciences
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WORK HISTORY
Full Professor of Marketing @Cologne University Of Applied Sciences
Cologne, DE
EDUCATION
HEC Paris
CEMS Master, International Management
University of Cologne
PhD, Management
University of Warwick
Master of Arts, International Political Economy
ABOUT ZELAL A.
Zelal Ates graduated in Management from the University of Cologne (Germany) and HEC Paris (France) and in International Political Economy from the University of Warwick (UK) and holds a Ph.D. in Marketing from the University of Cologne (Germany). The broad area of her research is marketing strategy, international marketing and consumer behavior in service contexts. Professor Ates publishes in the Journal of Service Research, the Journal of Service Management, the Journal of Services Marketing, the Service Industries Journal and the Schmalenbach Business Review, among others. She received the Journal of Service Management\'s 2017 Robert Johnston Outstanding Paper of the Year Award. As of 2019, she has been appointed to the Editorial Advisory Board of the Journal of Service Management. From September 2020 to September 2022, she has been the Academic Director of the Bachelor in Logistics (B.Sc.).
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