Zeeshan Ali
Performance Marketing Specialist @Salesforce
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WORK HISTORY
Performance Marketing Specialist @Salesforce
London, GB
Driving the B2B paid media strategy across EMEA, managing multi-channel campaigns across LinkedIn Campaign Manager, DV360, and Google Ads. Responsible for planning, execution, and optimisation of paid media activity to improve MQL, CPL, and CPA performance. Achieved a 25% uplift in pipeline and a 12% reduction in CPA through continuous testing and optimisation. Partner with global teams and vendors to enhance ROI and reporting transparency using Tableau and Salesforce Marketing Cloud dashboards.
EDUCATION
University of Reading
Bachelor's degree, Management and Business
ABOUT ZEESHAN ALI
Senior Marketing Lead with 6+ years of experience in developing and executing innovative marketing strategies that drive brand awareness and revenue growth. Proven track record in leading cross-functional teams and managing multi-channel campaigns, including digital, social media, and traditional marketing. Expertise in market research and data analysis to identify customer insights and trends, driving strategic decision-making. Skilled in building and nurturing relationships with stakeholders, ensuring alignment with business objectives
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