Zeeshan Ahmed Mulla
Digital Marketing Specialist at Global Industrial Canada | Performance Marketer | Google Ads | Facebook Ads I Paid Media I Paid Search
- Role
- Digital Marketing Specialist at Global Industrial Canada
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Zeeshan Ahmed Mulla
Hi, I\'m Zeeshan - Digital Marketer. I’ve done various courses from Google…
Experience
Digital Marketing Specialist
Jun 2025 — Present · Mumbai, IN
Managed and optimized PPC campaigns across Google Ads (Search, Shopping/PLA, Performance Max) and Bing, achieving consistent improvements in conversions and ROI.• Conducted in-depth keyword research and optimization, driving higher quality traffic and reducing wasted spend.• Collaborated with product and marketing teams to optimize product feeds, ensuring accurate categorization and stronger campaign competitiveness.• Created and tested compelling ad copy & creatives, boosting CTR and aligning messaging with overall marketing strategy.• Implemented bid management strategies and budget optimization to maximize efficiency of ad spend.• Monitored performance via Google Ads & Analytics dashboards, delivering actionable insights and continuous optimization.• Executed A/B testing on ad copy, keywords, and landing pages, improving campaign effectiveness and conversion rates.• Supported SEO initiatives by leveraging PPC insights to improve rankings, organic traffic, and site authority.• Delivered regular performance reports, highlighting trends, insights, and recommendations for business growth.• Partnered with marketing leadership and analysts to align SEM activities with broader digital marketing strategies.• Stayed up to date with SEM/PPC best practices and search engine updates to keep campaigns competitive.
Education
KLE Institute of Technology, HUBLI
BE - Bachelor of Engineering
2014 — 2018
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